Canon Powershot SX740 HS Review: Pros, Cons, and Alternatives


The Canon Powershot SX740 HS is a compact camera designed with the traveler in mind. Its standout feature is the impressive 40x optical zoom, which can bring distant subjects closer without sacrificing image quality. But is it the right camera for your adventures? Let’s dive in and explore its strengths, weaknesses, and how it compares to the competition.

Key Features:

  • 40x Optical Zoom: Capture everything from sweeping landscapes to close-ups of wildlife with incredible detail.
  • 4K Video Recording: Shoot high-quality videos of your travels, perfect for sharing memories with friends and family.
  • Tilting LCD Screen: Take selfies or shoot from creative angles with ease.
  • Built-in Wi-Fi and Bluetooth: Share photos and videos directly to your smartphone or social media.
  • Compact and Lightweight: Easily slips into a pocket or bag, making it ideal for travel.
  • Strengths:

    • Excellent Zoom Range: The 40x optical zoom is a major asset for travel photography, allowing you to capture distant landmarks, wildlife, or details that would be otherwise out of reach.
    • User-Friendly: The camera’s interface is intuitive and easy to navigate, making it suitable for beginners and casual photographers.
    • Travel-Ready: Its compact size and lightweight design make it a convenient companion for any adventure.
    • Good Image Quality in Daylight: In well-lit conditions, the SX740 HS produces sharp and vibrant images with accurate colors.


  • Low-Light Performance: Image quality suffers in low light, with noticeable noise and grain.
  • Limited Manual Controls: Not ideal for photographers who prefer full manual control over settings.
  • Small Sensor: The 1/2.3-inch sensor is relatively small, which can limit dynamic range and overall image quality.

Alternatives to Consider:

  • Sony Cyber-shot HX99: Offers a slightly longer zoom range (24-720mm) and improved low-light performance compared to the SX740 HS.
  • Panasonic Lumix ZS80 (TZ95): Features a larger 1-inch sensor for better image quality, along with a viewfinder and 4K video recording.

Who Should Buy It?

The Canon Powershot SX740 HS is best suited for:

  • Travelers: Its compact size and powerful zoom make it a versatile companion for capturing memories on the go.
  • Casual Photographers: Those who prioritize ease of use and a wide zoom range over manual controls and advanced features.
  • Budget-Conscious Shoppers: It offers a good balance of features and performance for its price point.

Who Should Skip It?

  • Enthusiast Photographers: If you crave manual control, extensive customization options, and superior image quality, you’ll likely be disappointed with the SX740 HS.
  • Low-Light Shooters: Its low-light performance is lacking, so consider other options if you frequently shoot in dim conditions.

Canon Powershot SX740 HS : From Landscapes to Wildlife

Forget blurry phone photos when trying to capture a distant landmark. The Canon Powershot SX740 HS boasts a 40x optical zoom, one of the most powerful in its class. Imagine transitioning seamlessly from framing a sweeping mountain range to zeroing in on a colorful bird perched on a distant branch. Travel photography is all about flexibility, and this superzoom camera delivers in spades. Even better, Canon’s advanced image stabilization works overtime to combat shaky hands, ensuring your zoomed-in shots and videos stay sharp and clear.


Image Quality That Goes the Distance

Let’s be honest – point-and-shoot cameras haven’t always been synonymous with great photos. That’s changed. The SX740 HS has a modern sensor that delivers vibrant colors and handles various lighting conditions well. It won’t replace a professional DSLR for huge prints, but those travel snapshots you post online or put in a photo album will look fantastic.


4K Video: More Than Just Stills

This tiny camera doesn’t skimp on video, offering 4K video recording. This means your travel montages will boast incredible detail, keeping those memories looking fresh even years from now. Vloggers and casual users alike will appreciate the ability to capture high-quality video clips alongside their photos.


Canon Powershot SX740 HS :Travel-Ready Design and Features

These specs don’t mean much if your camera is a pain to travel with. The SX740 HS is impressively compact and lightweight, fitting easily into daypacks or jacket pockets. The controls are intuitive, ideal for quick captures on the go. However, enthusiasts aren’t left out – enough manual controls exist to override auto settings when a creative touch is needed. Plus, the built-in Wi-Fi makes sharing those perfect travel moments with friends and followers a breeze.


Canon Powershot SX740 HS : Who Is This Camera Perfect For?

The Canon Powershot SX740 HS shines if you:

  • Crave a powerful zoom without a bulky camera setup
  • Want image and video quality that stand out on social feeds and in prints
  • Prefer a camera you can slip into a pocket and forget about until needed
  • Appreciate the flexibility of 4K video in a compact package

Know The Limits

  • Professional shooters needing full manual control should look elsewhere.
  • Low-light performance is good for the class but lags behind large-sensor cameras.
  • The price is higher than budget point-and-shoots, but the features reflect that.

Canon Powershot SX740 HS: The Verdict

The Canon Powershot SX740 HS is a solid choice for travelers and casual photographers seeking a compact camera with a powerful zoom and user-friendly interface. While it has some limitations in low-light performance and manual control, its strengths make it a valuable tool for capturing memories on your next adventure.

Let me know what specific travel situations you’d use the SX740 HS for in the comments!

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Megren Naidoo
Megren Naidoo (Urbantroop)

Megren Naidoo – a Senior Technology Architect with a photographer’s eye and a writer’s soul. My blog offers insights, lessons learned, and a helping hand to new content creators. I draw from my experiences in technology and creative fields to provide a unique perspective.